Creating the look and feel of Tipple relied heavily on the illustration style. I wanted the sketched hands and drinks to capture the playful and artistic mood of the bar. The iconography offers a slightly less stylised illustration which compliments the sketchiness of the main illustration style.

The colour palette consists of a burnt red through pale dusty pinks and whites. I wanted the main colour to feel bold and deep.

It was critical to create a website that customers could access and immediately get a feel for the bar. Bookings and a page explaining the seasonal menu were the two main features.

I also created an example of an instagram feed using stock images. Drink and ingredient imagery is included, along with illustrations. Hands are also included in some photographs and illustrations to draw attention to the 'hands' that create the drinks.